Manual = wasted time
Hours spent on manual prospecting and outreach. Your time — and your team's — is worth more than repetitive tasks a machine can do better.
GTM Operations & Infrastructure Specialists
Outbound that fills your calendar.
Operations that don't fall apart.
We build the automated systems that bring leads in — and the operational backbone that keeps your business running once they show up. CRM, SOPs, workflows, outbound engines: engineered by someone who has run operations at scale, not just watched a tutorial on it.
- 19+ Years of Sales & Operations Management
- 2 Service Pillars, One System
- 100% Built to Be Owned by You
Built on the tools your team already runs on (or should be)
The Problem
Why you're here. Why something needs to change.
Growth usually breaks in one of two places: nothing is coming in, or nothing behind the scenes can handle it once it does.
Data decay
Most lead lists are 30–40% invalid within a year. Every bounced email hurts your sender reputation. Verified, enriched data fixes that at the source.
Tribal knowledge
Your process lives in your head, a Slack thread, or nowhere at all. When you hire, no one can ramp. When you're out, everything stalls.
Growth breaks what worked
The system that worked at 5 clients falls apart at 25. Without structure, more revenue just means more chaos, faster.
The Solution
One system, built from two directions.
We work with you on the piece you need most — or both, built to work together.
Pillar 01
Outbound Infrastructure
The automated engine that fills your sales calendar, so you can focus on closing instead of prospecting.
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01
Data Sourcing
We find and verify the right leads for your business. Clean, accurate, ready to reach.
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02
The Tech Stack
We set up and connect the right tools for your workflow. Fully integrated, fully automated.
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03
Deliverability
We configure everything so your emails actually reach inboxes — not spam folders.
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04
Handover
You get the keys to a fully functioning outbound engine. It's yours to keep.
Pillar 02
Operations Systemization
The operational backbone — CRM, SOPs, workflows — that keeps your business standing once the leads start coming in.
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01
Audit & Map
We map how work actually happens today — your pipeline, handoffs, tools — and where things quietly break.
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02
CRM & Structure
We build or restructure your CRM around how you actually sell — not a generic template you'll abandon in three months.
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03
SOPs & Knowledgebase
Every process, script, and decision documented in one place your team can actually find and use — not buried in a doc no one opens.
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04
Handover & Training
Your team is trained on the system, not just handed a link. Readiness, not just documentation.
Want to go further?
AI-Enabled CX Teams
We deploy empathetic, AI-augmented customer experience workflows trained on your business. High touch, high tech, high retention.
Readiness & Training
Technology fails without adoption. We use 19 years of training experience to make sure your team actually knows how to use what we build.
The Process
How an engagement actually runs.
No generic packages pitched on a first call. We figure out what you actually need, then scope it.
1
Discovery Call
A real conversation about what's broken, what you've already tried, and what success looks like six months out. No pitch deck, no pressure.
2
Scoped Proposal
You get one clear recommendation — outbound, operations, or both — built around what you told us, not a menu of tiers.
3
Build
We build inside the tools you use or help you choose the right ones. You see progress in weeks, not a black box for months.
4
Handover & Training
You walk away owning a working system and a team that knows how to run it — not a dependency on us.
About
Led by 19+ years of operations, not a weekend course.
I'm Joy — founder of getready2gtm. Before I built outbound systems, I ran operations for organizations with thousands of employees: designing training programs, building SOPs, and standing up the structure that let teams scale without falling apart.
I spent over three years as a GTM Engineering Coach and Project Manager, building curriculum, campaigns, and outbound systems using tools like Clay, Apify, Make, Instantly, and Smartlead — and mentoring practitioners on how to actually make them work. Before that, over a decade leading HR, training, and operations across six sites and 8,000+ employees, plus additional leadership roles across quality, training, and client services.
That combination is the point: I don't just know the software. I understand the operational logic required to make a system survive contact with a real, growing business — because I've built that logic for organizations at every size, long before "GTM engineering" was a job title.
Lean Six Sigma Yellow Belt
GTM Engineering Coach
19+ Years Ops & Training Leadership
FAQ
Questions worth asking before you book.
Do I need both — outbound and operations?
No. Most clients start with the one that hurts the most right now. Plenty of engagements are outbound-only or operations-only. Some grow into both once the first piece is working. We'll tell you honestly which one to start with — not upsell you into both.
What if I don't have a CRM or tech stack yet?
That's fine — a lot of engagements start exactly there. We'll recommend tools based on your budget and workflow, not a fixed list. Third-party tool subscriptions are your responsibility to purchase and maintain; we handle the setup, configuration, and integration.
How long does a build take?
It depends on scope, which is exactly what the discovery call determines. Outbound builds are typically measured in weeks. Operations builds — CRM restructuring, SOPs, knowledgebases — depend on how much needs to be mapped and documented before we can build on top of it.
Do you work with early-stage founders, or only established teams?
Both. Individual founders and solo GTM practitioners are a large part of the work — as are teams that already have headcount and need the operational backbone to stop it from buckling under growth.
What happens after handover — am I locked into you?
No. Every engagement is built so you own and can run the system without us. If you want ongoing support after that, it's available — but it's optional, not the business model.
How do I know what this will cost?
Pricing depends entirely on scope, which is why we don't publish a rate card. Book a discovery call — you'll get a clear, specific recommendation and number before we do any work, never a surprise invoice.
Ready to see what's actually broken — and what to build instead?
30 minutes. No pitch deck. Just a real conversation about your pipeline, your operations, and what's getting in the way.
Book a Call